Frazier History Museum sold-out 150 bottles of Final Reserve for $1800 per bottle excluding tax on 1 March 2018, within 2 hours. Hundreds of bourbon lovers and collectors camped outside the Louisville museum in anticipation of this historic sale..

The Kentucky Straight Bourbon, barreled for 45 years, is a product of the old Glenmore Distilleries from the early 1970s before it was acquired by the Guinness company. Final Reserve James Thompson & Brother Bourbon, was laid down in the early 1970s in anticipation of producing commemorative bottles from these barrels, for various anniversary celebrations. Frazier History Museum sold the bourbon from these barrels to celebrate the museum becoming the official start of the Kentucky Bourbon Trail.

Buddy Thompson signing a bottle of Final Reserve bourbon
(Image Source: Frazier History Museum)

Purchasing such whiskeys presents an excellent opportunity to invest in whiskey. It's rare in terms of its age statement for a bourbon, but also because a limited number of these were made available. Some collectors believe one bottle of Final Reserve could sell for $10 000 - $20 000 when resold.

Ninety percent of the profit will go to various veterans' groups and 10 percent to the Frazier History Museum.